On May 30^th, the Draft Regulations on Marked Prices and Prohibition of Price Fraud (the “Draft”) was released by the State Administration of Market Regulation (SAMR) for public comments until June 30^th.

According to the Draft, business operators that provide products or services via E-commerce, telephone sales or television sales should clearly mark prices using webpages, electronic documents, voice calls, videos, or through other methods. Where sales promotions are concerned, promotional information about pricing should be clear and accurate, and should not include fraudulent or misleading language, numbers, pictures or videos. When identifying cases of price fraud, it should be considered whether or not the business operator presented fabricated claims, concealed information or used other misleading price tactics to deceive ordinary customers.

Source: SAMR