Mr. Yizhou Liu graduated from the Shanghai University of International Business and Economics and has been with Watson & Band Law Offices since the beginning of his legal career. He currently serves as the Secretary General of the Management Board of Watson & Band.

Specializing in intellectual property rights and commercial dispute resolution, Mr. Liu has built an impressive portfolio of clients from various industries, including fashion and luxury goods, food and beverages, culture and entertainment, and the Internet. His expertise particularly shines in cases involving trademark infringement, copyright infringement, and unfair competition.

Throughout his career, Mr. Liu has achieved numerous notable successes:

1. In 2009, he successfully represented a Shanghai TV station in a copyright infringement action against a local company. The case was selected as one of the "Top 10 Typical Copyright Cases for the Year 2010" by the Shanghai Copyright Bureau.

2. In 2016, two cases Mr. Liu represented were recognized among the "Top 10 Cases of Judicial Protection for IP Rights for the Year 2015" by the Shanghai High People's Court: the Jin Yong copyright infringement case against an online game operator and a trademark infringement case concerning the geographic indication of "West Lake Long Jing".

3. In 2017, Mr. Liu and his team successfully helped a well-known Italian luxury brand be identified as a well-known trademark in China for the first time during an enforcement action. Additionally, the team secured a preliminary injunction from the Shenzhen Court, effectively curbing infringement in the relevant stores during litigation proceedings.

The series of “UL” trademark infringement cases that Mr. Liu and his team represented have garnered significant recognition:

•  "Top 10 IP Cases for the Year 2018" by the Supreme People's Court

•  "Top 10 IP Cases for the Year 2017" by the Shanghai Higher People's Court

•  "Top 10 Innovative IP Cases for the Year 2015" by the Beijing Higher People's Court

Mr. Liu was a member of the Competition and Anti-monopoly Research Committee of Shanghai Bar Association.

Typical cases handled by Mr. Liu and his team include:

•  (2018) SPC Civil Retrial No.396, the trademark infringement case UNIQLO Trading Co., Ltd. vs. Guangzhou Zhinanzhen Exhibition Services Co., Ltd. and others (among 2018 Top 10 IP Cases in Chinese Courts)

• (2014) Hu Yi Zhong Min Wu (Zhi) Chu Zi No. 114, the trademark infringement case UNIQLO Trading Co., Ltd. vs. Guangzhou Zhinanzhen Exhibition Services Co., Ltd., Guangzhou Zhongwei Enterprise Management Consulting Services Co., Ltd. and others (among 2016 Top 10 IP Cases in the Shanghai Higher Court)

• (2015) Yang Min San (Zhi) Chu Zi No. 55, adaptation right infringement case Perfect World (Beijing) Software Co., Ltd. vs. Shanghai Blaze Fire Network Technology Co., Ltd., Fujian Borui Network Technology Co., Ltd. and others (among 2015 Top 10 IP Cases in the Shanghai Higher Court)

•  (2014) Yang Min San (Zhi) Chu Zi No. 422, the trademark infringement civil case Hangzhou West Lake District Longjing Tea Industry Association vs. Shanghai Yuqianchun Tea Co., Ltd. (among 2015 Top 10 IP Cases in the Shanghai Higher Court)

• (2015) Jing Zhi Min Zhong Zi No. 2119, the trademark infringement case UNIQLO Trading Co., Ltd. vs. Guangzhou Zhinanzhen Exhibition Services Co., Ltd., Guangzhou Zhongwei Enterprise Management Consulting Services Co., Ltd. and others (among 2015 Top 10 Innovative IP Cases in the Beijing Higher Court)